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The More Approachable Curry

March 12, 2014

Despite growing consumer acceptance and love of ethnic flavors, Indian cuisine, curry in particular, is still being discovered by Americans. Foreign to many is the number of curries in Indian cuisine ranging from the coconut curries of South India to a spicy vindaloo. But one of our favorites is the mild butter curry or makhani, which originates from Punjabi that makes it ideally positioned to warm consumers up to Indian cuisine.

If you have never tried a traditional butter curry or makhani, (a Hindustani word meaning “with butter”), you are in for a real treat. Imagine a sauce started with toasting garam masala, fenugreek, cardamom, black pepper, and other traditional Indian spices. Add to it butter, cream, and tomato puree for richness and depth. There isn’t an Indian restaurant worth its cardamom that doesn’t have makhani on its menu. Indian curry is a true gastronomic delight especially when accompanied by rice or naan, an Indian bread, to sop up all the delicious sauce.

Warm up to Curry
Inspired by the warm comfort a plate of butter curry can bring, we’ve called on two of our perfect butter and cream flavors from our extensive dairy flavor portfolio to make curry magic. Paired with a blend of herbs and spices, these dairy flavors create a creamy rich butter curry flavor with depth and balanced heat notes. It’s a versatile flavor profile that could be used as a seasoning for sweet potato chips, in a crunchy coating to add punch to chicken, or to add Indian flair to simple white rice.

Featured Edlong Flavors:

Natural Butter-Type Flavor #1411311
• Spray Dry
• Kosher Pareve
• 0.5% Use Level
• Butter, dairy, fatty, lipolytic, country

Natural Cream-Type Flavor #1411474
• Powder
• Kosher Dairy
• 0.3% Use Level
• Creamy, fatty, milk, butter, sweet

Natural Milky Creamy-Type Flavor #1411235
• Spray Dry
• Kosher Pareve
• 0.1% Use Level
• Sweet, milk, coconut, creamy

Butter Curry: a flavor innovation inspired by the tastes of India. Prepare it in the lab today and be in India for dinner.