dirty soda

IFT 2026 Demos and Resources

McCormick Place, Chicago, IL
July 13 – 15

Delivering Characterizing and Functional Taste

YOUR TASTE ARCHITECTS

Welcome to a taste-forward journey where innovation meets indulgence.

Join us at booth #4453 during the 2026 IFT First Annual Event, where we are showcasing what Authentic Dairy Taste, Functional Sweet Browns, and Taste Technologies can do! We are putting the spotlight on cutting-edge taste technologies that meet today’s demand for more flavorful food experiences.


Discover the innovative and delicious IFT demos we’ll be showcasing at our booth and make sure to contact our global team of R&D experts to see how we can work the same magic in your products.

Edlong Cow to Wow™  Popcorn Mix

Chicago Style, Reimagined

Edlong’s take on the iconic Chicago mix brings together the perfect sweet-and-salty pairing in one craveable popcorn concept. Featuring Brown Butter Toffee on the sweet side and a bold Mac & Cheese profile on the savory side, this mix delivers familiar comfort with
a flavorful twist inspired by our
Chicago roots.

Allergens: Milk

Featured Edlong Taste Technologies:

  • Natural Toffee-Type Flavor
  • Natural Brown Butter WONF
  • Natural Sweet Spot Flavor
  • Natural Theater Butter-Type Flavor
  • Natural Cheese Flavor
  • Natural Cheddar-Type Flavor
popcorn-demo

From COW to WOW!™ 

pudding-demo

From COW to WOW!™ 

High Protein Pudding – Tres Leches & Cookie Butter

Indulgent Taste, Functional Performance

This high protein pudding delivers a rich, satisfying dessert experience with 21g of protein per half-cup serving. Designed to showcase Edlong’s Masking Taste Technologies, this concept uses Functional Sweet Browns to build the flavor profile while helping to mask challenging
off-notes often associated with GLP-1
and high protein formulations.

Allergens: Milk, Soy

Featured Edlong Taste Technologies:

Tres Leches

  • Natural Masking Flavor
  • Natural Brown Butter-Type Flavor
  • Natural Sweetened Condensed Milk-Type Flavor

Cookie Butter

  • Natural Masking Flavor
  • Natural Brown Sugar Flavor
  • Natural Vanilla WONF

Value Optimized Blue Cheese Dressing

Authentic Taste. Better Value

Deliver up to 30% cost-in-use savings while maintaining the authentic taste of blue cheese. This concept provides a rich, dairy-forward flavor profile and helps optimize overall formulation costs without sacrificing consumer appeal.

Allergens: Dairy

Featured Edlong Taste Technologies:

  • Natural Cheese Flavor
dressing-demo

From COW to WOW!™ 

rtd-coffee-demo

From COW to WOW!™ 

Coffee Latte RTD – Dubai Chocolate & Maple Nut

Trend-Forward Indulgence, Balanced Sweetness

A decadent ready-to-drink coffee latte inspired by the indulgent flavor profile of Dubai Chocolate, and another beverage that combines the familiar sweetness of maple with rich, roasted nutty notes. Made with 15% less sugar than standard market products, this concept builds mouthfeel, balances sweetness, and delivers a full flavor experience.

Allergens: Milk

Featured Edlong Taste Technologies:

Dubai Chocolate

  • Natural Sweet Spot Flavor
  • Natural Dubai Chocolate Pistachio-Type Flavor
  • Natural Black Cocoa Flavor

Maple Nut

  • Natural Sweet Spot Flavor
  • Natural Maple Nut-Type Flavor

Brûlée Noir – Dirty Soda

A Trend and Sensory-Driven Beverage.

This concept features an unflavored carbonated soda topped with a creme brulee cloud topping, creating a fun, indulgent layered beverage experience. The topping delivers luxurious creaminess with a sophisticated, dessert-inspired flavor profile in this highly trend-driven
concept rooted in NEXTALGIA and
Sensory Maximalism trends.

Allergens: Milk (from base)

Featured Edlong Taste Technologies:

  • Natural Vanilla WONF
  • Natural Brown Sugar WONF
  • Natural Crème Brule-Type Flavor
dirty-soda-demo

From COW to WOW!™ 

IFT Resources

Download our resources to discover how dairy taste technologies can support your next development project.

Edlong Overview Flyer

general-edlong-overview-flyer

Functional Sweet Browns Flyer

Sweet Brown flavors tailored to your needs for functional sweet brown treats.

Sweet Success Flyer

edlong-sweet-success-flyer

Dairy Solutions for Plant-Based Alternatives

Functional Sweet Brown Recipe Book

Masking Solutions

Hungry for more?

Contact our Global Team of R&D experts by clicking in this link. Start innovating and experience how Edlong’s Dairy Taste Technologies can make your next F&B development project a success!