Functionally Indulgent
We’ve all heard something along the lines of “food is fuel”. While this is true at the most ... Read more
Better for You
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Ultra-Processed Foods Part 2: Rewriting the Narrative
A Deeper Look at Edlong’s IFT Fireside Chat “Can Functional Foods Help You Overcome Biases Against UltraProcessed Foods?” ... Read more
IFT First 2024 with Edlong: Top Takeaways from the Showroom Floor
Last week, over 1,000 exhibitors and countless more attendees gathered at McCormick Place in Chicago for the IFT ... Read more
Putting the Fun in Functional
Functional snacks continue to be one of the most dynamic spaces in food and beverage. Consumers want indulgence ... Read more
More Savoriness with Less Sodium
As consumers become more informed about health, diet, and general well-being, it’s only natural that terms like “ultra-processed ... Read more
On Our Radar: What’s the Near Future hold for Functional Snacking?
It’s hard to believe that the first half of the year is already in the rearview mirror. Still, ... Read more
Clean Labels – Clearing Up Confusion to Create Craveable Products
Labels matter, especially for consumers looking out for their health and well-being. Organic Natural Made with real fill-in-the-blank ... Read more
Delivering Better Beverage Innovations
Decision Fatigue. Analysis paralysis. Whatever you want to call it, wading through the sheer number of options and ... Read more
Please Leave Room for Cream(er) – A Look at where Coffee Creamers Stand, and Where are They Going?
Every single day, an average of 2.25 billion cups of coffee are consumed worldwide, creating a vast and ... Read more
Infographic: Top Functional Snacking Trends
Get on board of the latest functional snacking trends and start giving your consumers the functionality and great ... Read more
2024 Beverage Trends: Quenching Consumers’ Thirst for Functional” Webinar Extended Q&A – Part 3
Part 3: Trends It’s here, the third and final installment of our 3-part expanded Q&A series follow-up to ... Read more
2024 Beverage Trends: Quenching Consumers’ Thirst for Functional Webinar Extended Q&A – Part 2
Part 2: Development, Processing, & Regulatory We’re back with Part 2 of our 3-part expanded Q&A series follow-up ... Read more