Widely recognized as the world’s premier independently-owned flavor house, Edlong has debuted Everything Dairy Can Be™ – an inspirational mantra that is driven by Edlong’s industry-leading dairy, dairy-based, and dairy-free ingredient capabilities.
“With Everything Dairy Can Be, we are sending a powerful message to the marketplace that Edlong is the ‘Navy Seal’ of dairy solutions,” said Laurette Rondenet, Edlong President and CEO. “Our team specializes in getting the job done when others can’t, bringing to life the virtually limitless possibilities of dairy flavor and the answers that bring value to our customers, while we build deep connections with one another and the communities we serve together. Nobody has done dairy ingredients longer, and if you ask our customers, nobody does it better.”
The food and beverage industry will experience Everything Dairy Can Be across multiple communication touchpoints in the coming weeks, ranging from the brand’s social media channels, website, marketing platforms, and customer-facing communications, to customized t-shirts, collectable cows, and Edlong-branded facemask neck gaiters.
With Everything Dairy Can Be, we are sending a powerful message to the marketplace that Edlong is the ‘Navy Seal’ of dairy solutions.
Laurette Rondenet, Edlong President and CEO
“We look to send the clear signal that the Edlong heritage is elevating our customers’ dairy, dairy-based, and dairy-free products by providing breakthrough solutions,” said Lisa Drawer, Marketing Director for Edlong. “In fact, the bigger the challenge, the brighter our team shines.”
“Dairy can be everything from a problem-solver, to a point of difference for a brand, to a point of commonality between cultures,” added Rondenet. “It’s what makes Everything Dairy Can Be so powerful, and a mantra on which only the Edlong team can deliver.”